THE WORK
Creative systems. Strategic crowth. Narrative with teeth.
I don’t just make stuff.
I walk into the complicated parts - the moments where things feel tangled, blurry, or over-ambitious and help turn them into ideas people can feel, follow, and build from.
Below are a few of the projects that taught me something real - about process, purpose, and momentum.
CASE STUDY | Summer '20
The Pivot
Designing momentum in a moment of crisis
This wasn’t just a collection. It was a pivot. Built under constraint and named for it, we turned limitation into narrative and doubled annual revenue while planting the first structural seeds for seasonal growth that could stick.
CASE STUDY | Summer '24
Let's Scale
Narrative-led expansion
This season wasn’t about novelty - it was about story cadence. We built a season around intentional storytelling, expanded categories in a way that felt alive, and hit sustained engagement metrics worth talking about.
CASE STUDY | Pre-Fall '25
Systems Under Pressure
A season recalibrated for clarity, not sparkle
Global instability and supply chain chaos didn’t halt us - they shaped the brief. This season extended an existing design language into repeatable, reliable systems that could live beyond the moment.
CASE STUDY | NYLO Hotels
Functional Desire
A hospitality system guests actually want to wear
Uniforms aren’t usually covetable - until they are. We translated hospitality operations into a cohesive brand system that blends utility with desirability, turning staff essentials into lifestyle language.
CASE STUDY | Fashion Inside Out
The Process
Making the invisible, visible
Less a memoir of my process and more an exploration of an idea’s infrastructure. A long-form project that asked: What does fashion look like before it becomes fashion?
The answer matters, because process is design.