Design as translation.
Creative Direction and Brand Building for consumer brands
From Project Runway & Bergdorf Goodman to building a beloved direct-to-consumer brand at scale, two decades of turning ideas into businesses.
I take messy, ambitious ideas and translate them into brands, products, and systems that actually work, and I keep some fun in the process. Two decades across fashion, retail, publishing, and media taught me that a beautiful idea only matters once it ships, sells, and scales.
What I do
Brand Building from Zero
Positioning, identity, product architecture, and the launch plan that turns an idea into a business.
Creative Direction
Campaigns, content, and digital ecosystems where vision, product, and narrative move as one.
AI-Native Production
Demand-driven, AI-integrated workflows for design, imagery, and product development, built from a decade of doing it at THE KIT.